The Towel Guide: Finding the right towels for your bath
There are so many details that go into selecting the right towels: construction, size, weight, density, fabrication, bath decor, personal preferences — and then there are all the beautiful colors and design details. From our newest, most-luxurious Cloud-Loft Towels to customer-favorite Signature Towels, here’s a guide to help you choose the best styles for you, your family, and guests.
Cloud-Loft Towels
Our plushest, most luxurious
- Tested for harmful substances and certified to STANDARD 100 by OEKO-TEX®
- Crafted from the finest long-staple Turkish cotton
- Sumptuous and thick at 750 GSM
- Its zero-loop terry construction makes it extra plush and absorbent without taking long to dry
- Generously sized: bath sheet is 36" x 70", making it ideal for the pool and beach
- Finished with intricate dobby detailing
- People who want an extra plush, extra luxurious towel
- Those who are looking for a spa-quality towel
Weighing all your options: choosing the right towel weight
Grams per square meter (GSM) measures towel density. Thicker doesn’t always mean better. Thinner towels with a < 500 GSM tend to dry quickly and drape differently. We thoughtfully design our towels to be the perfect balance of luxury and efficiency. Our towels that have 600–750 GSM tend to be luxuriously plush and absorbent. It’s all about your personal preferences.
Signature Egyptian Cotton Towels
Most versatile, most colorful
- Tested for harmful substances and certified to STANDARD 100 by OEKO-TEX®
- Thick and plush at 600 GSM (bath mat is 800 GSM)
- Specially finished for maximum absorbency
- Generously sized: bath sheet is 36" x 70", making it an essential for the pool and beach
- Finished with double-stitched hems to last and last
- Every bath, from main-bedroom suites to kids and guest accommodations
Plush Egyptian Cotton & Bamboo Towels
The elevated spa essential
- Crafted in a blend of 60% Egyptian cotton and 40% bamboo rayon
- Tested for harmful substances and certified to STANDARD 100 by OEKO-TEX®
- Thick and plush at 700 GSM, and it gets thicker and plush with every wash
- Generously sized: bath sheet is 40" x 70", making it an essential for the pool and beach
- Finished with striped dobby detailing
- Creating an elevated spa-style bath
- People who want superior absorbency
- A silky touch and subtle sheen
| Cloud-Loft Towel | Signature Egyptian Cotton Towel | Plush Egyptian Cotton & Bamboo Towel | |
|---|---|---|---|
| Ideal for | People who want an extra plush, extra luxurious towel | Every bath, from main-bedroom suites to kids and guest accommodations | People who want superior absorbency, and sustainable bamboo with a silky touch and subtle sheen |
| FIBER | 100% long-staple Turkish cotton | 100% long-staple Egyptian cotton | 60% Egyptian cotton and 40% bamboo rayon |
| CERTIFICATION | Certified to STANDARD 100 by OEKO-TEX® | Certified to STANDARD 100 by OEKO-TEX® | Certified to STANDARD 100 by OEKO-TEX® |
| WEIGHT | 750 GSM | 600 GSM | 700 GSM |
| COUNTRY OF ORIGIN | Made in Turkey, famous for towel quality and craftsmanship | Made in Turkey, famous for towel quality and craftsmanship | Made in Turkey, famous for towel quality and craftsmanship |
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